Do you suffer from brand narcissism?

Marketers create brand trackers, charts and graphs about how our brand exists in the world. We host focus groups - showing 75 variations of a logo to a bored room of "volunteers." We obsess over our competition - but only in the ways we think we are better. 

It's called Brand Narcissism and it's an easy trap to fall into that doesn't serve our bottom lines. But we've got something you can do about it!

"Brands have functioned for a long time in a really narcissistic way," Devora Rogers of Alter Agents explained in conversation with Immersion. "That's not a way to operate in a world where shoppers are more promiscuous; they are more open, they have more choices, they can do anything they want with anyone they want.”

Neuroscience is an amazing way to get information about your audience directly from their brains as they engage with brand experiences. It's the antithesis to brand narcissism because you are putting the customer first and building from there. 

Need to trim your data but nervous to make the wrong cut?

Have you ever sent an email too soon and JUST.WANT.IT.BACK? Have your computer crash before you hit save on your presentation? Drop your phone in a puddle and lose all your photos?

It happens to the best of us. But it doesn't have to happen to your data! 

After recording a live event with Immersion, we often want to trim our data down to the important parts of the experience and leave the extraneous on the cutting room floor.

But when you've got a full day of Immersion data on 25 people? It's DAUNTING to hit "trim."

That's why we added the "Duplicate" feature! Now you can copy an entire experience and the full data set over to your Experience list and make the trim from the duplicated experience - leaving your original data completely in tact juuuussstttt in case. Check out this how-to video to get started:

Do you have an ad you want to measure?

If you have been waiting to give Immersion a try, now is the time. Just head to our homepage and drop in a url of your video. You'll get quick results to show off to your friends, co-workers or your car (you know . . . if you are still working from home.)

Did you miss it?

Check out some of our fave blogs from Immersion! 

BURGER KING'S 90'S AD:

A FLOPPER, NOT A WHOPPER

Our last RETRO ad of the week had great Immersion results. But when Burger King tried to tell us to have it out way in this ad? Not so much.  READ MORE.

WANT TO SETUP AN EXPERIENCE WITH IMMERSION?

Setting up an experience with Immersion is incredibly easy - it can take you under a minute! Don't believe us? We created a short video to show you how it works.  READ MORE

Thanks for reading, you brilliant Immersion fans!

Hope to hear from you all soon! In fact . . . why not right now?

Click the button below and drop us a line!

Happy neurosciencing!  

The Brainy Bunch

(Yeah, we know. That name is ridiculous. But it makes us laugh, so it stays.)